Monday, 25 July 2011

GM dares to compare Chevy Cruze to... the old Hyundai Elantra?


GM dares to compare Chevy Cruze to... the old Hyundai Elantra?

General Motors is using the phrase "Dare to Compare" as part of a campaign pitting its vehicles directly against competitors. In a new video you'll find after the break, the Chevrolet Cruze lines up against the Hyundai Elantra... the now-outdated 2010 Hyundai Elantra.

GM dares to compare Chevy Cruze to... the old Hyundai Elantra?
While the Cruze 1LT (why not the base LS?) indeed performs quite well against the previous-generation, base-model Hyundai sedan, we would prefer to see it go wheel-to-wheel with the 2011 Elantra. Apples to apples and all that, right? As it stands, Chevrolet has dared to compare itself to an older version of a car that has since improved greatly. Hardly seems like a fair fight...
GM dares to compare Chevy Cruze to... the old Hyundai Elantra?
For those wondering about the dollars and cents, the 2011 Chevrolet Cruze 1LT starts at $18,175 (the base Cruze LS starts at $16,275). By way of comparison, the base 2011 Hyundai Elantra GLS starts at $14,830 and the 2010 model started at $14,145.

GM dares to compare Chevy Cruze to... the old Hyundai Elantra?
It's not that the Cruze isn't a fine car... but ya know, the new 2011 Cruze is quite a bit better than a lot of older cars... including the Cobalt this Elantra once competed with. Click past the jump for the clip.

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